Even the Windows Java client installer tries to get you to install the Ask toolbar (or at least it did; I haven't seen an update recently). I imagine it must be quite lucrative for Oracle; either that, they stopped caring about Java's reputation as a user-facing technology for web content or desktop applications, or users just don't notice these things.
Yea but it will be attempts to make business subgroups self funding that led to this. Under sun java was the cherry-on-top of their hardware / gateway drug to their server side hardware. I doubt oracle look at it like that.