Yeah, that graphic is a great example of the ability to turn any crap idea into a flashy graphic. The stage that is missing on this flowchart is "and a miracle occurs", although putting the word "container" and "beacon" in quotes kind of says that. Magic beans indeed.
I keep seeing this meme pop up though:
"Format protects content everywhere and enables RSS syndication, enhanced search, mobile apps and pay content models"
The only thing it potentially "enables" is "pay content models", Big Media always throws in the other "benefits" as if those things don't currently exist ("finally, RSS syndication will be ENABLED by this!") or don't currently work.
RIAA tried this one too: if only we can sprinkle this magic pixie dust over our dying industry, all these things that we already have will be provided to us. I at first had typed that as "magic pixel dust", which is a good name for DRM.
And this appears as a technical solution, but then the usage of iconography like a gavel for "enforcement" reveals that they either know this is an unworkable solution and they need expanded legal support, or they think that using this needs to be legally mandated, neither of which will actually work in the end.
I keep seeing this meme pop up though:
"Format protects content everywhere and enables RSS syndication, enhanced search, mobile apps and pay content models"
The only thing it potentially "enables" is "pay content models", Big Media always throws in the other "benefits" as if those things don't currently exist ("finally, RSS syndication will be ENABLED by this!") or don't currently work.
RIAA tried this one too: if only we can sprinkle this magic pixie dust over our dying industry, all these things that we already have will be provided to us. I at first had typed that as "magic pixel dust", which is a good name for DRM.
And this appears as a technical solution, but then the usage of iconography like a gavel for "enforcement" reveals that they either know this is an unworkable solution and they need expanded legal support, or they think that using this needs to be legally mandated, neither of which will actually work in the end.