Pfft. A sports shoe company? How could that ever be a big enough market to support a public company?[1][2]
A company like Garmin has made an art of growing revenues in markets that are supposed to be eaten by mobile phones. For example, their fitness division (which is basically GPS Cycling Computers and Watches) made $83 million in Q2 2013[3]. Everything Garmin bike computers do you can get an iPhone app to do instead. But people (including me) buy them because they are SO MUCH BETTER than using a phone.
Incidentally, Garmin introduced their GoPro competitor at the end of 2013.
Also worth noting there is no reason GoPro has to stay limited to cameras.
A company like Garmin has made an art of growing revenues in markets that are supposed to be eaten by mobile phones. For example, their fitness division (which is basically GPS Cycling Computers and Watches) made $83 million in Q2 2013[3]. Everything Garmin bike computers do you can get an iPhone app to do instead. But people (including me) buy them because they are SO MUCH BETTER than using a phone.
Incidentally, Garmin introduced their GoPro competitor at the end of 2013.
Also worth noting there is no reason GoPro has to stay limited to cameras.
[1] http://en.wikipedia.org/wiki/Nike,_Inc.
[2] http://en.wikipedia.org/wiki/Running_boom_of_the_1970s
[3] http://www.bicycleretailer.com/industry-news/2013/10/30/garm...