> A/B testing is not the correct way to test what is objectively better.
It's much less wrong than preference-based theorizing. If you switch to longer lines and viewer time on page increases...
> If you put people into usability lab and test their reading speed and reading understanding with different text sizes etc. you get more objective results (that mostly agree with the OP as far as I can remember).
In very different contexts than blogs or web pages, I'd guess, if your memory is not misleading you.
It's much less wrong than preference-based theorizing. If you switch to longer lines and viewer time on page increases...
> If you put people into usability lab and test their reading speed and reading understanding with different text sizes etc. you get more objective results (that mostly agree with the OP as far as I can remember).
In very different contexts than blogs or web pages, I'd guess, if your memory is not misleading you.