Good promotion, crappy site. All he is doing is scraping eBay auctions, which makes his results crap, since all of the results are in the process of bidding or haven't met reserve yet.
the ebay auctions he links to set an affiliate cookie on the user's browser. they are getting paid $xx per new ebay user signup and/or a % of whatever purchases that user generates in ebay (they don't even have to buy a car... anything else in their ebay shopping cart that is bought will contribute revenue to the owners of the site)
you may think it's crappy but with 500k unique visitors, there's a decent amount of loot that was made
I meant crappy for the end user, why go to this site, if you can go to eBay directly. Or better yet go to Craigslist which has a ton more <$1K vehicles than eBay.
And yeah they may have 500K uniques due to this promotion...but how many of them will come back?
The PR campaign may have been a success, but the site/business as a whole does not seem destined for success–if in fact it's goal is to be a going concern.
They may have generated some affiliate revenue, but now what? Are they going to keep doing cross-country road trips? I'd imagine that very few visitors will refer this site to a friend/family member for the exact reason vaskel stated.
