Who said anything about the most expensive? Price doesn't always correlate with quality, especially when talking about brands as you mentioned.
What makes you think I spend lots of time "thinking so much about this worthless rubbish"? I rarely purchase non-consumables. When I do I spend a reasonable amount of time based on the use and cost. I spent a lot of time researching laptops before buying mine since it's such an important item. I spent about 30 minutes reading about pens before buying some (in case you're not aware there are many sites dedicated to them). You could probably learn about flatware in the same amount of time.
What makes you think I spend lots of time "thinking so much about this worthless rubbish"? I rarely purchase non-consumables. When I do I spend a reasonable amount of time based on the use and cost. I spent a lot of time researching laptops before buying mine since it's such an important item. I spent about 30 minutes reading about pens before buying some (in case you're not aware there are many sites dedicated to them). You could probably learn about flatware in the same amount of time.