Many offices have parties for releases, or quarterly, or whatever.
Merlinn Mann said it best: If donuts in the break room is the highlight of your day, you need to change what you're doing, or "have more interesting problems."
I highly doubt you won't be celebrating when you make your first million.
edit: And I think you should be! You should be happy, this should be an achievement to you, not just another day at the office. But a day at the office you get to talk about as a milestone.
It's basically just another day in the office. The day before, you had 990,000 (or something). The day after you will have 1,010,000. Nothing has changed, basically.
What does this even mean?