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You nailed it - I lived under Microsoft's "Embrace, Extend, Extinguish" philosophy for more years than I care to remember. Microsoft wasn't just happy being profitable, it only recognized success when it both destroyed the competition and locked alternatives from arising. It was core to their culture.

Apple has always made it very clear that they are quite content having a small slice of the overall market, just as long as they occupied the _best_ part of that market. They tend to be elite snobs, who seem to be fine with 90% of the market running linux netbooks as long as 10% are running Mac Laptops.



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