I just don't understand what some people are thinking when it comes to this issue. In my mind, HBO is offering people two options:
1) Premium price, instant gratification. If you're willing to pony up for cable TV + a HBO subscription, you're able to watch Game of Thrones the instant it comes out. Yes, you're paying a lot (~$100) - but - sometimes that's the price you have to pay for a premium service.
2) Pay a reasonable price, get it digitally, but I have to wait. If the $100/month subscription is a problem for you - no problem! You just have to wait. You can legally gain access to Game of Thrones on iTunes or BluRay for ~$40 for the whole season... about 10 months after it finishes airing.
When I hear someone say, "Why can't I just pay HBO directly for access? They're dumb! I'll just pirate it instead." - What they really mean is, "HBO charges too much for my tastes, and I don't want to wait... so I'll just download it." If that's your mentality, fine... but please don't think you're doing it for some higher reasoning. You just want the show now, and you don't want to pay what HBO is selling it. In every other medium (physical goods, food, dinner, cars) - you'd be SOL. But.. just because it's digital, you can copy it for free.
You're exactly right - there is a vocal set of people that want a third option. My point is, however, no business has to offer the "third option". Just because they don't offer the third option doesn't make downloading them for free OK.
I've read the article - and I completely agree with Gabe. From a business point of view - you (and Gabe) are probably right. It might be absolutely, completely stupid of HBO to not offer GoT online, 24/7, for a reasonable price.
However, just because they may (or may not) be making a poor business decision, it doesn't excuse what people are doing: illegally pirating content.
>However, just because they may (or may not) be making a poor business decision, it doesn't excuse what people are doing: illegally pirating content.
Look at it from the other direction. Pirates are gonna pirate and there is fuck all anyone can do about it. Moralize about it all you want, it doesn't change the fact that people will get the content for free, and MORE people will get the content for free if they feel ripped off or cheated (regardless of how legitimate those feelings might be)
HBO can make a relatively simple change to capture a good deal of that market, or leave money on the table. Currently they're pursuing option #2 due to poor positioning.
I think people want to watch it sooner because they want to be able to discuss it in the present tense with all their friends in real life and on forums like reddit who all pirate it.
Also , if you watch something 10 months later you're going to have to find a way to navigate the internet for 10 months without tripping over spoilers everywhere.
Buying it via cable, assuming there aren't other shows you want to watch on cable , you are looking at $25 per episode.
1) Premium price, instant gratification. If you're willing to pony up for cable TV + a HBO subscription, you're able to watch Game of Thrones the instant it comes out. Yes, you're paying a lot (~$100) - but - sometimes that's the price you have to pay for a premium service.
2) Pay a reasonable price, get it digitally, but I have to wait. If the $100/month subscription is a problem for you - no problem! You just have to wait. You can legally gain access to Game of Thrones on iTunes or BluRay for ~$40 for the whole season... about 10 months after it finishes airing.
When I hear someone say, "Why can't I just pay HBO directly for access? They're dumb! I'll just pirate it instead." - What they really mean is, "HBO charges too much for my tastes, and I don't want to wait... so I'll just download it." If that's your mentality, fine... but please don't think you're doing it for some higher reasoning. You just want the show now, and you don't want to pay what HBO is selling it. In every other medium (physical goods, food, dinner, cars) - you'd be SOL. But.. just because it's digital, you can copy it for free.