I don't disagree that the video is the easiest and quickest way for you. The point is that it's harder for many/most users than reading text. Think about it in terms of system requirements:
- Web page with text as the primary -> a browser
- Web page with video as the primary -> a browser, sound device, sound output device, absence of anything else using the sound device (this means I have to pause my music), etc.
More requirements -> fewer useful impressions. And again, what's wrong with writing? Even YC makes applicants send a (text) description of their plan. It should be a red flag if you cannot describe your business in a short text snippet.
Yes, I saw the page. I'm not sure how you test that the video is getting more responses, but could it be that this is the case because you don't have your one-sentence pitch in text on the site? This is the pitch from the video, which isn't on the home page:
Liveloop is a simple powerpoint plugin that lets everyone work on the document at the same time, seeing everyone else's changes as they type.
That alone could be why the video converts better: it tells (not shows) what you do in a way the text doesn't. To do a fair test, you'd need to have text materially similar to what's in the video.
- Web page with text as the primary -> a browser
- Web page with video as the primary -> a browser, sound device, sound output device, absence of anything else using the sound device (this means I have to pause my music), etc.
More requirements -> fewer useful impressions. And again, what's wrong with writing? Even YC makes applicants send a (text) description of their plan. It should be a red flag if you cannot describe your business in a short text snippet.