Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

> brand loyalty

Not really. Consumers don't have a clue who the labels are. The labels are great at building brand loyalty for the artists.

There's two horizontals - the promoters (Twitter, Facebook, Youtube, MySpace, etc) which let artists connect with fans, and producer/distributers (Amazon, iTunes, indie labels).

You probably won't build a vertical that does both well, like the big labels.

The distribution and production is a solved problem. You won't distribute better than Amazon, and an indie producer will produce good and cheap records in an unscalable fashion.

The promotion thing (getting kickbacks from ads?) is social media. What do the artists need? What do the users need? And how can you do it better than Twitter?



I think brand loyalty can mean loyalty to existing artists which are signed with existing music labels.




Consider applying for YC's Fall 2026 batch! Applications are open till July 27.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: