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Apple never actually capped textbooks at $14.99 (from my understanding). What they've done is launch with all the textbooks at $14.99 or less. They're setting a precedent and I'm sure they're hoping it pressures all textbooks to follow suit, but nowhere did I read anything about Apple requiring all future textbook offerings to follow the launch pricing.


According to The Verge article[1], it looks like Apple requires the price to be $14.99 unless iBooks is the sole distribution mechanism.

[1]: http://www.theverge.com/2012/1/19/2718357/apple-ibooks-2-tex...




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