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Possibly, but then it feels like you are betting your brand awareness against Godaddy's. That's a tough battle to fight. And there's nothing stopping them from implementing something similar.


I will say from first-hand experience that, technically, you are correct. However, much cash is generated through the friction of their purchasing path.


Yeah, totally true. That still doesn't make it easy for an unknown to come in an topple and established brand. That said, Google did it.. :)




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