I think my 4 year old girl is going to greatly prefer their new legos. Right now, she plays with Duplos, and all is well. However, I can see a day when legos are "too boy". That's just what they reported happening in the Lego studies. Duplo works, and then the girls doen't make the transition to regular lego.

We have an older boy as well, and so our house has every lego you can imagine, plus lots of really cool vehicles, trucks, etc. Our daughter never goes near them. If this can make them more attractive to her, that's fantastic.

Interesting. We have a 9yo boy, and twin 2 yo girls. So we have all the lego stuff, plus lego designer on the computer, etc. The girls LOVE getting into their brother's stuff, and one of them sleeps with a toy garbage truck (she also sleeps with a bus pass, a collection of stuffed puppies, and an Olivia board book...) It may be because I'm interested in this stuff, too, because they're too young to have "girl" vs "boy" divisions, or because they're just different. It's hard to tell. I do know that when I was a girl, I loved lego, and had a huge collection of matchbox cars (also my little ponies...).

  > And it also seems like they're offering the same "girl
  > themed" play sets that all the other toys offer, except
  > you have to put it together first. Who plays with lego
  > that way?

You could easily describe all the boy-targeted movie tie-in Lego sets that same way. Heck you can describe any Lego set that way. I had a Lego train set and a freighter with a dock as a kid (as an example). You could easily claim that these were no different than "an HO train set that you have to put together first" and "a toy boat that you have to put together first."