Agreed - the company sounds like a nice company with a good service and vision - but in the end I felt like the article barely mentioned anything about the topic - it felt like a whole paragraph went missing.

Edit: Seems that reading this puts it's it all in to a better context:

https://uloadr.com/u/rA44.png

http://online.wsj.com/article/SB1000142405297020347680457661...