The patent in question[1] is far from a clear case of infringement. The closest thing is Apple's app-rating system. And even in that case, there are clear cases where the patent's claims do not hold water (Claims #5, #6, etc)

That said, I'm glad Apple is moving in. There's no way a small indie developer can even begin to mount a defense.

[1] (http://www.google.com/patents/about/7222078_Methods_and_syst...)