If this becomes a high traffic site, it could really help fight internet piracy. If I have a high demand, hard to find video, I'm far more likely to try to sell it than just give it away. And even if I can't because the site is closely watched by the actual copywriter holders, the idea that money can be made off any online property can give internet knowledge and assets the feeling of physical worth, to the degree that people may grow hesitant to just give away their video and music files. It also has potential to detract from the information free-for-all of the internet, as people may also grow hesitant to share in general, but that would only be for sellable things, so blogs and general information are basically out. If successful, this site could make major change in the attitude of the internet. In essence, conflict exists between copyright holding companies, who believe their intellectual property should be paid for, and the general population of the internet, who freely share information constantly. This conflict could seriously benefit from a general shift toward the resounding feeling that information and online assets are worth something and should be bought and sold. That could be of serious detriment to the culture of the internet, but the communities could also gradually adjust. After all, the feeling that assets have monetary value is the way we live in the real world, its only a matter of time before the internet starts to follow.