Mostly other politicians are running ads and campaign offices as politicians have done for decades - maybe with a social media manager or two per major office.
Bloomberg is doing that, also at a level of intensity not really seen before, but then also managing a uniquely expensive social media campaign.
Clinton's total campaign was something like $600e6. Bloomberg has already spent half of that, within the span of three state primaries. I would not be surprised if he spends at least that on the primary, and if he somehow gets the nomination, a billion minimum for the entire campaign.
Bloomberg 2020 campaign is really weird, not only is he not pretending to have an grassroots campaign so far he haven't even been on the ballot at a primary.
Bloomberg is doing that, also at a level of intensity not really seen before, but then also managing a uniquely expensive social media campaign.
Clinton's total campaign was something like $600e6. Bloomberg has already spent half of that, within the span of three state primaries. I would not be surprised if he spends at least that on the primary, and if he somehow gets the nomination, a billion minimum for the entire campaign.
It's unreal.