I’ve switched almost completely to breathable clothes over last couple of years. Huge fan of Icebreaker merino stuff (underwear and hoodies). Using breathable shorts from Kathmandu.
Big problem for me is that most of the stuff is way overoptimized for hiking and trekking while I just wish something simple and socially acceptable.
Also one thing I haven’t figured out is t-shirts. Sticking to cotton for now but do want something I can keep on for days or even a week.
Yes, "technical" clothing for regular use seems to be a unfilled niche. You either get stuff for trekking, or that awful "techwear" trend that makes you look like a ninja who's really into Nine Inch Nails, with a bit of tacticool prepper mixed in.
Uniqlo has some "techy" fabrics that don't look too out of place, but a slightly better quality and slightly higher age average wouldn't hurt (skinny fits, friggin' 7/8 pants).
I've experimented with Merino shirts and socks for traveling with carry on luggage, but they're just too damn fragile and develop small holes way too soon. Yes, maybe I didn't take care of them the right way, but not having to take care of them too much is pretty much the point...
I'm a big fan of the merino t-shirt I bought from Macpac, haven't had any wear issues yet, although I wouldn't wear it while hunting in dense bush - that said, when I'm hunting, I'm usually wearing a high viz polarfleece t-shirt, so it's a bit of a moot point.
Not sure exactly where you are in the world but EDZ make excellent merino t-shirts that can be worn day to day. I have 3 of the short sleeve crews and about to get some of the polos.
Big problem for me is that most of the stuff is way overoptimized for hiking and trekking while I just wish something simple and socially acceptable.
Also one thing I haven’t figured out is t-shirts. Sticking to cotton for now but do want something I can keep on for days or even a week.