Choices about what profession or business to go into, whether to buy things and how much to pay for them, what goods/services to provide and how to provide them, etc.
Or choices about the socioeconomic status of your parents, or your intelligence, or the country you are born into, etc. There is nothing unjust about inequality, because in a free market universe, everything is a choice and being left holding the shorter straw is due to your choices.