I assume they were talking about in the past. Like a decade ago or earlier. Though 6 digit ones selling for thousands still seems a bit much unless they were appealing rounded numbers. 5 digits for thousands of dollars was def a thing in the mid 00s.

Bingo. Today's value of the network is different. Kind of the value of twitter handles before insta and snap showed up

Things have changed even more. The person with NYC or NewYorkCity IG handle now has a lucrative reportedly 6 figure income from that profile now by promoting NYC things.