The escalating abuse of the word "awesome" is like the overuse of dynamic compression in music. When every expression is fever-pitched, there's little room for interesting expression.

I also notice that the most shameless abuse of "awesome" seems to come from public-facing software developers, e.g. community managers and the like. It's become some kind of advertisement for a bland, safe, comfortable community where nothing is risked, and competition is frowned upon.

All right, I may have gone a little too wide with that, but AUGH, we need to try way harder to increase our expressive range if we're going to be writing articles that aren't exhausting to read.