You're very correct but not in the way you might think. They are reselling the consumer spending data (timestamps, store/merchant, dollar amounts, demographics about the consumer, etc) to hedge funds, investment banks, and as competitive intelligence to other companies.

Imagine detailed consumer spending for Home Depot & Lowe's for the past few years broken down by market, average purchase size, frequency, churn rate, loyalty, demographics of consumer, financial position of consumer, credit scores, et al. That's huge if you're investing in either company or if you are either company and you want to know how your competition is faring, marketing spend, expansion decisions, etc.

In their earnings they only show direct Mint.com revenue (affiliate traffic from signing up for credit cards, bank accounts, mortgages, etc) which is extremely small compared to the data intelligence. The rest probably shows up in "data services" or something vague.

No, Mint isn't even reported in Intuit public earnings reports because its contribution is so small it's not material to overall earnings

What makes you think that? Everything I've heard suggests that Mint is very far from profitable.

I'd wager acquiring mint was one of their worst decisions ever. A product that's losing popularity year after year and a pain to maintain technically too. Wouldn't be surprised if they shutdown the product in a year.

No buying mint and then basically freezing the product was their worst decision.

Anecdata of size 1: I used Mint initially, and then gave up on it. I was too scared of keeping all my eggs in one basket!

This is why I refuse to do credit score tracking on Mint. They do not need that information.

Some of my credit card accounts have started to do that automatically and for free. Discover card even includes a nice little graph of my FICO score over the last year with each statement.

Pocketsmith flips the model - rather than you being the product to sell to others they charge the users and don't share anything with anybody.